Ic Agency In Geneva Changes Its Name To Become The Digital Luxury Group

July 24, 2018 Off By

IC-Agency in Geneva changes its name to become the Digital Luxury Group


Dan luxuryie

IC-Agency has become one of the key players in digital marketing for luxury brands over the years, with the ultimate ambition to become the leader in this market as well as a partner with the world s top luxury brands. With this goal still in mind, the company is developing various strategic partnerships throughout the world, and has now changed its name to become the Digital Luxury Group, DLG SA.

The CEO of the Digital Luxury Group, DLG SA and majority shareholder, David Sadigh explains: Luxury brands that encounter the most success are very often those that are the most mature in their digital strategy. Our group was born out of the vision of bringing together both the expertise and the tools necessary to contribute to the success of the iconic brands that inspire us.


Digital Luxury Group has already established two partnerships in China, who relay the visibility of our clients, following our instructions and our work processes. In a few months, our network will broaden, especially in the United States and in Dubai, projects David Sadigh. But client relationships will always be managed by our experts in the Geneva Headquarters, who act as coordinators with our partners across the globe.

The steady and strong growth of the company has lead the Digital Luxury Group to expend its digital team and add a new expert Tamar Koifman, a New Yorker specializing in digital marketing, who has worked with L Or al, Clinique and Chanel. Tamar is joining the Social Media team at Digital Luxury Group as Senior Social Media Strategist. Furthermore, the team continues to grow with more new hires in the works.

This new name does not affect at all the fact that the Digital Luxury Group will continue to publish its annual edition of the WorldWatchReport market study, in partnership with Europa Star and with support from the Fondation de la Haute Horlogerie. This study is frequently quoted as a source of reference by press agencies, the media and search engines such as Google.

As for the IC-Agency brand, it does not disappear and has been handed over to IC-Agency Canada, which will now operate under that name for its own Canadian activities, having no association at all with Digital Luxury Group.

The author works for the

Digital Luxury Group

, also called

Digital Luxury


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