Archive for the 'Marketing' Category

Nov 04 2017

3 Easy Steps For An Effective E Marketing Plan

Published by under Marketing

By David Bain

In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan.

The process of using digital technology in order to sell goods or service is called e-marketing. With the growth of technology and the internet, it has become imperative for businesses to use e-marketing strategies to supplement their traditional marketing methods so as to generate more product sales and to reach a wider market.

E-businesses, though, would generally focus their attention on e-marketing alone. E-marketing uses the same basic concepts as that of traditional marketing. The purpose is to devise strategies in order to deliver your message across to your target market.

The difference with e-marketing lies in the options available to you when marketing and advertising your products, services or business. Of course, you could always use the traditional method, but it is wiser to take advantage of the marketing opportunities that the internet gives.

E-marketing produces tremendous results in terms of increased market share, high margins of profit and continued customer patronage. It is also ideal for small and medium-sized businesses for e-marketing is more affordable and less effort-intensive.

YouTube Preview Image

Nevertheless, in order to launch an effective e-marketing campaign, you would first have to create an e-marketing plan. The focus of an e-marketing plan is to ensure high response from prospective customers. Below is a summary of steps for creating an effective e-marketing plan.

Step 1: Determine your target market

Before anything else, you must identify your market. Rank and profile them accordingly and assign resources to each target group. Know their expectations, requirements, needs and wants so that you would have an idea how to go about with your sales pitch. This would also help you in determining your costs and ascertaining your expected benefits. It is also important that you study the market environment and your competitors’ marketing strategies, and give due notice to all possible opportunities.

Step 2: Set e-marketing plan objectives and e-marketing methods

You must immediately set your objectives for your marketing campaign. Are you aiming to increase product or business awareness? Are you aiming for higher website traffic? Would you like to rank high in search engine results? Your objectives may include establishing and raising your e-presence, disseminating business information and sales leads generation.

After determining your objectives, you must establish the e-marketing methods you would use to achieve your objectives. It is not advisable for you to use just one method. It is always wiser to use multiple e-marketing methods.

Step 3: Set a budget and determine your strategies

You should identify the strategies and techniques that you would use to launch your e-marketing campaign. Determine the tactics you would use for implementing your marketing methods. You should formulate strategies that are geared towards capturing your target market’s attention. You must position and differentiate your strategies and establish your priorities.

It is also very important that you carefully budget your expenses, regardless of what objective you have set and what methods you would like to employ. Make sure that your costs will not spiral out of your control. Use the cost/benefit analysis in order to determine an acceptable budget. The benefits should more than compensate for your marketing costs.

About the Author: David Bain is founder of the

internet marketing training


. Purple Internet Marketing helps businesses market themselves more effectively online.


Permanent Link:

No responses yet

Sep 30 2017

Sales Tips: Asking The Right Probing Questions

Published by under Marketing

By Rufus Shinra

Asking questions and listening to the buyers needs are two fundamental and critical selling skills. Both aspects are important. You need to ask the right questions and listen to the answers. This process is the single best investment of your time.

Follow steps that are similar to troubleshooting. Do not lead with selling a product; begin by asking, What are the problems youre experiencing? You wouldnt tell a Customer how to correct an email issue before you know what is wrong with the email.

When you ask, you often get the solution, not the actual problem. I need people to be able to get to my site. This is an answer to the problem not the problem itself. Instead ask questions to find out why people are not able to get to his site. Find out as much about the problem as you can to develop a customized solution. What have they already tried to solve the problem? Expand your questions to uncover all the factors that may be causing this issue. Its also important to find out what the Customer has tried in the past. This way you can point out how your solutions are different. Get to the root of the problem to determine the correct solution or a range of options that work within the Customers budget.

When probing, keep in mind that the purpose is to uncover as much information about the needs of the Customer as possible. You want to present a solution that addresses the complete problem. Many of us do not ask probing questions at all. Be sure to identify an all-inclusive solution that meets all of your Customers needs.

Open and Closed Probing Questions:

Use open questions to determine the broader problem. These types of questions pinpoint areas of opportunity and gain information on the conversational style of the Customer. Ask open-ended questions early. Do not wait until you are about to close the call. Open-ended questions typically start with:


YouTube Preview Image





Use closed questions to get more specific information about the problem you uncovered through your open questions. Use these questions to determine which solutions will be the best choice to resolve the problem. Determine which benefits are more important to the Customer. Identify any potential road blocks or objections. You can use closed-ended questions to identify points of urgency or uncover information that will justify the cost. Closed-ended questions usually start with:






Probing Advantages:

It puts the spotlight on the Customer.

Probing gives you critical information you need to take the focus off of price.

Probing involves the buyer in the sales process. The involvement lowers resistance to change.

Probing allows you to direct attention to non-price issues.

Actively listening shows a general concern for the Customer and helps to build rapport.

Top salespeople spend twice as much time listening as they do talking; they recommend solutions only after listening to the buyer.

Visit my website below for more free Sales Tips.

About the Author: Rufus Shinra


Permanent Link:

No responses yet