Archive for the 'Marketing' Category

Feb 15 2018

6 Onsite Seo Tips}

Published by under Marketing

6 Onsite SEO Tips

by

Kari FarmerSearch engine optimization is often confused with building as many backlinks as possible in the shortest period of time. While there is some truth to this approach, it will be even more powerful when combined with good onsite SEO.While backlinks will help establish a website’s importance in the eyes of Google, onsite optimization will confirm that the backlinks are relevant. Take, for instance, if you were getting backlinks to a website dedicated to widgets, but the word “widgets” was never used on the site. Google would have a hard time believing that the backlinks were relevant. Onsite optimization will support your offsite optimization. Now that you know why it’s important, how do you do it?Meta TagsYou have probably heard the news that meta tags are losing their importance as a part of search engine optimization. This is only partially correct. In the past meta tags were used to manipulate the search engines through the use of keyword stuffing. This was an easy way to get good search engine rankings in the early days of the internet. Since the search engines caught on, meta tags can no longer be used in this manner. This does not mean that they are not useful. Today they let the search engines know what to look for on the page. Then the search engine will use other methods to certify that the information is correct. It is wise to make sure your meta tags accurately reflect your content.High Quality ContentEver heard the phrase “content is king”? Well, it’s true. You will get more benefit out of having good content than any other SEO technique you attempt. The better your content, the more people will want to talk about it. This means your content will create backlinks all by itself. This will save you hours of tedious link building work.Keep it FreshNow that Google Caffeine is in full steam, you should focus on providing fresh content to your visitors. Not only will this make your visitors happier, but you will appease the great Google. Google places a heavy weight on having fresh content. The more new content you have, the higher you will rank in the search engines. This will also help you attack more keywords. More pages on your site mean that you will have more search engine listings.Site SpeedGoogle places some weight on how fast your page runs. If you have an overabundance of graphics or videos and your server can’t handle it, you may end up suffering a hit in the search engines because your site is simply too slow. You will need to trim down, while keeping your site visually appealing to visitors. While you need to keep the search engines happy with your site, it’s more important to keep your visitors happy.KeywordsYou might find it hard to place keywords if your site isn’t text driven. This can get a little tricky, but make sure to name your objects and pictures with your targeted keywords. Google will look at these when they decide where to rank you in the search engines as well as any text you may have.What Not To DoWhile it is important to learn what you should be doing on your site, it is also imperative to avoid shortcuts and black hat SEO strategies. These methods may earn you some short victories, but the search engines will figure out what you are doing soon enough. Black Hat SEO includes approaches like keyword stuffing, automated link building, and blog comment spamming.Onsite SEO is an ongoing process. It never stops. If you want to earn, and retain, the coveted top spot on Google you are going to need to keep your content fresh and relevant to the rest of your site. Becoming comfortable and lax will only lead to disappointment in the long term.

Kari is the owner of

Choose To Make Money Online, a website dedicated to helping people understand their options for making money online as well as how to maximize their efforts.Article Source: eArticlesOnline.com

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Jan 02 2018

To Hire Or Not To Hire A Website Designer

Published by under Marketing

By Erika Pilkington

In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services. All that has changed dramatically and website design is not such a complicated procedure as you might think.

The actual look and feel of a website is more down to personal preferences than current design trends. Internet users want websites that are nice to look at, sure, but they are much more concerned with the ease of use of a website. If a visitor to your professionally designed website cannot find the information that they are looking for quickly and easily they will go elsewhere.

Website designers are similar to fashion designers. Quite often the designs that they come up with are totally impractical or outrageously expensive. Unless you have absolutely no idea of what theme you want applied to your website such as colours and styles you do not need to hire the services of a website designer but can produce the basic outline yourself. Obviously the technical aspects of your website requires an expert but it is becoming more common for website builders to be concerned more with how the site works rather than the aesthetic side of it.

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There are a number of free website building sites around these days and these can be a great way for you to play with your design ideas without the expense of hiring a professional. You can also buy relatively cheap software that can produce fairly complex website designs quickly and simply. Drag and drop website design software has become extremely popular. There are also many programs that you can produce your website design with and have it converted to html for uploading to your website.

Personally I have had experience of both sides of the coin. The worst experience was when I was working as a website copywriter for a guy, who shall remain nameless! I first became involved in his website project after he had paid a large sum to a website design team. To be honest, I hated the design that they had produced for the website and it seemed to have taken them an extortionate length of time to produce static pages. The design of a website is very much a personal preference but I was not the only one that hated this particular design. So, the guy decided to hire another person, just for the design while the technical side of his website was being sorted out. He thought it would be easy to apply a different style to the website but he was wrong! The second design seemed to cause problems for the tech guy and eventually had to be dropped. Now on his THIRD website design the website owner decided to find a company who could perform both the design and build aspects of his website. Finally he found a website professional who could deal with both. Unfortunately he had invested so much money in the failed designs that he ended up being unable to fund the final website and the whole project was shelved.

The best advice I can give is that you should be extremely careful if you are hiring two different companies to produce the design and the technical aspects of your site. The two must be able to interact with each other and use the file formats that each other produce. Don’t be deceived into thinking that you have to employ a design professional when you may well be able to do it yourself, cheaper and to your complete satisfaction.

About the Author: My name is Erika Pilkington and I hope you enjoyed this article. I have much more information at my website

saywebsite.com

.

Source:

isnare.com

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Nov 04 2017

3 Easy Steps For An Effective E Marketing Plan

Published by under Marketing

By David Bain

In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan.

The process of using digital technology in order to sell goods or service is called e-marketing. With the growth of technology and the internet, it has become imperative for businesses to use e-marketing strategies to supplement their traditional marketing methods so as to generate more product sales and to reach a wider market.

E-businesses, though, would generally focus their attention on e-marketing alone. E-marketing uses the same basic concepts as that of traditional marketing. The purpose is to devise strategies in order to deliver your message across to your target market.

The difference with e-marketing lies in the options available to you when marketing and advertising your products, services or business. Of course, you could always use the traditional method, but it is wiser to take advantage of the marketing opportunities that the internet gives.

E-marketing produces tremendous results in terms of increased market share, high margins of profit and continued customer patronage. It is also ideal for small and medium-sized businesses for e-marketing is more affordable and less effort-intensive.

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Nevertheless, in order to launch an effective e-marketing campaign, you would first have to create an e-marketing plan. The focus of an e-marketing plan is to ensure high response from prospective customers. Below is a summary of steps for creating an effective e-marketing plan.

Step 1: Determine your target market

Before anything else, you must identify your market. Rank and profile them accordingly and assign resources to each target group. Know their expectations, requirements, needs and wants so that you would have an idea how to go about with your sales pitch. This would also help you in determining your costs and ascertaining your expected benefits. It is also important that you study the market environment and your competitors’ marketing strategies, and give due notice to all possible opportunities.

Step 2: Set e-marketing plan objectives and e-marketing methods

You must immediately set your objectives for your marketing campaign. Are you aiming to increase product or business awareness? Are you aiming for higher website traffic? Would you like to rank high in search engine results? Your objectives may include establishing and raising your e-presence, disseminating business information and sales leads generation.

After determining your objectives, you must establish the e-marketing methods you would use to achieve your objectives. It is not advisable for you to use just one method. It is always wiser to use multiple e-marketing methods.

Step 3: Set a budget and determine your strategies

You should identify the strategies and techniques that you would use to launch your e-marketing campaign. Determine the tactics you would use for implementing your marketing methods. You should formulate strategies that are geared towards capturing your target market’s attention. You must position and differentiate your strategies and establish your priorities.

It is also very important that you carefully budget your expenses, regardless of what objective you have set and what methods you would like to employ. Make sure that your costs will not spiral out of your control. Use the cost/benefit analysis in order to determine an acceptable budget. The benefits should more than compensate for your marketing costs.

About the Author: David Bain is founder of the

internet marketing training

company

PurpleInternetMarketing.com

. Purple Internet Marketing helps businesses market themselves more effectively online.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=147174&ca=Internet

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Sep 30 2017

Sales Tips: Asking The Right Probing Questions

Published by under Marketing

By Rufus Shinra

Asking questions and listening to the buyers needs are two fundamental and critical selling skills. Both aspects are important. You need to ask the right questions and listen to the answers. This process is the single best investment of your time.

Follow steps that are similar to troubleshooting. Do not lead with selling a product; begin by asking, What are the problems youre experiencing? You wouldnt tell a Customer how to correct an email issue before you know what is wrong with the email.

When you ask, you often get the solution, not the actual problem. I need people to be able to get to my site. This is an answer to the problem not the problem itself. Instead ask questions to find out why people are not able to get to his site. Find out as much about the problem as you can to develop a customized solution. What have they already tried to solve the problem? Expand your questions to uncover all the factors that may be causing this issue. Its also important to find out what the Customer has tried in the past. This way you can point out how your solutions are different. Get to the root of the problem to determine the correct solution or a range of options that work within the Customers budget.

When probing, keep in mind that the purpose is to uncover as much information about the needs of the Customer as possible. You want to present a solution that addresses the complete problem. Many of us do not ask probing questions at all. Be sure to identify an all-inclusive solution that meets all of your Customers needs.

Open and Closed Probing Questions:

Use open questions to determine the broader problem. These types of questions pinpoint areas of opportunity and gain information on the conversational style of the Customer. Ask open-ended questions early. Do not wait until you are about to close the call. Open-ended questions typically start with:

What

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Where

How

Why

Who

Use closed questions to get more specific information about the problem you uncovered through your open questions. Use these questions to determine which solutions will be the best choice to resolve the problem. Determine which benefits are more important to the Customer. Identify any potential road blocks or objections. You can use closed-ended questions to identify points of urgency or uncover information that will justify the cost. Closed-ended questions usually start with:

Do

Would

Could

Should

Can

Probing Advantages:

It puts the spotlight on the Customer.

Probing gives you critical information you need to take the focus off of price.

Probing involves the buyer in the sales process. The involvement lowers resistance to change.

Probing allows you to direct attention to non-price issues.

Actively listening shows a general concern for the Customer and helps to build rapport.

Top salespeople spend twice as much time listening as they do talking; they recommend solutions only after listening to the buyer.

Visit my website below for more free Sales Tips.

About the Author: Rufus Shinra

callcentersalestips.com

Source:

isnare.com

Permanent Link:

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